OUR TEAM
Anthony Choe is the Founder and Managing Partner of Provenance, a private investment firm utilizing an analytically-driven strategy focused on omnichannel consumer brands. Prior to founding Provenance, Anthony was a partner at a leading middle-market private equity firm focused on the consumer space, where he led the firm to focus its strategy on omnichannel brands with high customer loyalty. He played a leading role in raising the firm's first dedicated fund to execute this strategy, which has generated top-quartile MOIC and IRR returns. Anthony has invested in the consumer space for over a quarter century across multiple economic cycles, generating significant returns across a wide variety of consumer categories.
Prior to joining Provenance, Paula worked closely with several leading international brands and multibillion-dollar private equity firms. Previously, she was Operating Partner at TSG Consumer Partners from 2014-2017 where she helped source and diligence new investment opportunities in the broader apparel and retail category and oversaw operational and management strategy at portfolio companies that included Revolve, Forward by Elyse Walker, Alexis Bittar, Backcountry, and Paige Denim.
Prior to joining Provenance, Anton helped manage a portfolio of early and growth stage investments across consumer internet, e-commerce and on-demand consumer services sectors. Prior to that, Anton spent 5 years making control buy-and-build investments at a family office focused on investments in mid-sized companies in the energy, industrial and telecommunications sectors.
Prior to joining Provenance, Mary Claire worked on the consumer investment team at Sands Capital Management, where she conducted global fundamental diligence on leading public companies in the consumer sector. Prior to that, she assessed private equity co-investments in small and mid-market companies in the consumer, health and education sectors at Harris Preston & Partners, where she began her career.
Prior to joining Provenance, Shawnt worked on the Global Strategy & Planning Team at Otsuka, where he was responsible for evaluating M&A opportunities and analyzing growth strategies within the consumer packaged goods division. He concurrently served on the investment team at ONCE Ventures, where he sourced and performed due diligence on early-stage opportunities across food, beverage, and supplements. Prior to that, Shawnt assessed private credit and equity investments across diversified sectors at Deerpath Capital.
Prior to joining Provenance, Fidel worked on the Strategy and Transactions team at Ernst & Young, where he performed valuations and provided assessment on M&A transactions for leading public and private companies across consumer retail, e-commerce, aerospace, sports & entertainment, and other industries.
