Provenance is a steward of brands that are defining our cultural landscape.

Leveraging pioneering analytics and global operational expertise, we support founders on their growth journey.

BRANDS

Strategy

While markets and media are in constant flux, the fundamental principles of creating great brands remain timeless. Provenance leverages a unique suite of analytics to enhance timeless methods of value creation for our brands. We invest $10-$50 million in our brands to catalyze growth.

Barriers to entry have never been lower, yet barriers to excellence have never been higher.

partnership

We understand that omnichannel brands require constant evolution to maintain excellence. As a result, we're customer and innovation obsessed, with the domain expertise, experience and data to support a customized growth plan.

Philosophy

Choosing the right investment partner is paramount, and aligning around values and objectives is the most important first step. We believe our expertise and approach can help maximize long term brand value while minimizing risk to the company.